HELL-YES-YOU-CAN-MARKET-WITH-INTEGRITY — TALKS AND WORKSHOPS
Jerry has done talks and workshops with Pilsner Urquell, Hendrick’s, Sailor Jerry, Budweiser Budvar and Guinness. Alas, those talks are proprietary and can’t be shown as examples on this site, but if you’re interested, reach out to discuss.
MAKE-TRUTH-WORK-FOR-YOU — BRAND STRATEGY
The bigger an organization gets, the more truth slips away and bullshit creeps in. We work to help bring it back. For example, Jerry worked with QCM to create the Guinness experimental breweries in Dublin and Baltimore as part of a strategy to nourish the creative soul of this 260+ year-old brewing legend. Other times, it means developing strategies to keep alive the intangible magic that made a brand catch fire in the first place.