“Jerry and Shay bring a different kind of energy to the room...a more soulful and purposeful energy...they not only want to achieve the "normal" marketing and storytelling goals that every company NEEDS, they want to know why and how, and are able to connect and share real stories in a beautiful honest way that I've never seen before. They are kind, and professional, and honestly care about the clients they choose to work with. “

- Victor Lytvinenko, Co-founder and designer, Raleigh workshop

Jerry has worked in the creative industry (without being captured by it) for his whole adult life – as a commercial film director, writer, creative director and strategist for brands such as Puma, MTV, Reebok, Banana Republic, Donna Karan, Land’s End, Bank of America, Heinz, Guinness and Miller High Life. He also worked with Steve Grasse to create the Hendrick’s Gin brand. A born creative, Shay has been making films and photos and thinking strategically since he was 14. Together, the two started CreatoDestructo Imagery (which focused on music video and documentary filmmaking). Shay has been the lead photographer for Raleigh Workshop from 2016-2022. In addition to his work at Fight Bullshit Create Truth, Shay has created films and captured images for Wrangler, Happy Dirt, Daimler Truck, Sun Magazine, Psychic Hotline Records, Redwoods Group and a constellation of musicians and artists. Jerry and Shay have been engaged in an ongoing collaboration for 28 years and are happy to share this with their clients.

“Fight Bullshit Create Truth are master listeners. They take the time to really get to know your business and audience, and they use that knowledge to create highly authentic content.They have a deep understanding of what it takes to create content that not only engages but also converts. They bring fresh ideas to the table and are always looking for ways to innovate and improve.Throughout the entire process, the FBCT team is communicative, responsive, and unbelievably professional. They kept me informed every step of the way and were always available to answer any questions or concerns that I had. Their attention to detail and commitment to excellence is truly impressive.”

- Robert Lisman, Creative Director, Ross

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“After 10+ years of working in the creative industry, I have partnered and worked alongside a countless number of creative teams. I can confidently say that Jerry+Shay rank a the very top when it comes to quality, character and meaningful creativity. They truly care not just about their work, but about the person/business they are trying to help. Bullshit? Fluff? Nope. None. Zero. Just thoughtful advice, excellent feedback, inspiring concepts and detailed/remarkable work. I don’t recommend people or businesses often because I have a very high bar that must be met - Jerry+Shay easily leap over this bar! Hire them. Learn from them. Be inspired by them.”

- Jeremy Amos, Creative director, Open Book Extracts

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Jerry and Shay, like most people, did not know anything about malting, but when we were done, I know more about how and why we are malting at Epiphany. It shows in the voice that we found that Jerry and Shay listened and wanted to understand us. This allowed them to uncover our concept and turn it into words, images, and videos that reflect the core of who we are as a team and as maltsters. Far beyond typical messaging, catchy lines, and candid shots, they 'left us' with a deeper appreciation of how we work, who we are, and what our company brings to our customers.”

- Sebastian Wolfrum, founder and director of malting and roasting operations, Epiphany Craft Malt

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“Jerry and Shay are adept at quickly understanding the soul of a company. The final product hits the mark with purpose and punch. “

- Dave Neundorfer, Co-founder and CEO, Open Book Extracts

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