“IF YOUR TRUTH IS A LAMB, IT CAN BE SLAUGHTERED LIKE A LAMB.
MAKE YOUR TRUTH A PANTHER — CUNNING, SAVAGE AND HARD TO RUN AWAY FROM.”
We collaborate with brands to tell their stories in ways feel real without getting too precious about it.
We try to capture beauty as it exists.
We believe making people feel is a shortcut to making them think.
We never get tired of learning stuff.
We're like a father-and-son tailoring shop — more personal and bespoke than a conventional production company or creative agency.
Jerry and Shay are the primary crew and creative unit, supplementing when necessary.
As a freelance writer, director and creative director, Jerry has worked for Reebok, Jeep, Sprite, Banana Republic, Seiko, Mortal Kombat and other global brands. This is largely how he learned about consummately created bullshit.
Thankfully, he enjoys the loyalty of the iconoclastic agency, Quaker City Mercantile (QCM), who have retained him as a freelance creative director and writer for over 20 years. With QCM, Jerry helped to create Hendrick’s Gin and Sailor Jerry Rum and regularly functions as lead strategist and creative director for four brands that he has deep affection for — among them, Guinness, Miller High Life, Pilsner Urquell and Hendrick’s Gin.
Shay was raised in the creative world. While other dads and sons were throwing baseballs in the backyard, he and Jerry were filming music videos and making up their own brands. He is a director, photographer, editor and overall creative. He writes, produces, shoots and edits music videos singlehandedly and teaches filmmaking and photography.
CLIENTS / COLLABORATORS
Epiphany Craft Malt
Raund Haus Records
Fistful of Bourbon
Casey Longyear and Nick Stroud
The Sun Magazine
Sailor Jerry Rum
Miller High Life
East African Breweries Limited
Lost In The Trees
Hanna “Shockwave” Cifers