GuinNess

Guinness has been fighting bullshit and creating truth for centuries. In an industry where the go-to move is to play up your heritage publicly while privately consolidating the hell out of everything – Guinness is still brewing in their same brewery in Dublin center where they began in fucking 1759!

 Jerry was key to the original 2013 pitch that started the long relationship between Guinness and Quaker City Mercantile (QCM)and has been leading strategy and creative with his QCM friends ever since.  

 In addition to writing and creative directing loads of tv commercials and digital content, Jerry had the honor of creative directing the development of the Guinness Open Gate Breweries, first in Dublin, then in Baltimore.  Guinness is incredible brand with deep values and traditions. (Although the Guinness family no longer owns the brand, a family member meets regularly with the global brand director and the family must approve of any physical changes to the original brewery.)